Comments on: A Little Friday Luv for some Corporate Giants http://www.ecoplum.com/blog/2010/02/04/a-little-friday-luv-for-some-corporate-giants/ Confessions of a Reformed Consumer Fri, 03 Sep 2010 20:03:59 -0400 http://wordpress.org/?v=2.8.2 hourly 1 By: Gia http://www.ecoplum.com/blog/2010/02/04/a-little-friday-luv-for-some-corporate-giants/comment-page-1/#comment-559 Gia Tue, 02 Mar 2010 19:29:09 +0000 http://www.ecoplum.com/blog/?p=415#comment-559 Thanks Amy for your comments!! I would love to share some of your research on this blog! Please feel free to contact me at gia@ecoplum.com. On a related note, I have organized an event for the Columbia Business School Alumni Club's Sustainable Business Committee called: Making Green from Green: Corporate Environmental Sustainability Programs. It will feature CSR pioneers like Jeffrey Hollender of Seventh Generation. If you are in NYC on March 18th, please stop by! Here's the info: http://www.cbsacny.org/article.html?aid=824 Have a great day! Thanks Amy for your comments!! I would love to share some of your research on this blog! Please feel free to contact me at gia@ecoplum.com. On a related note, I have organized an event for the Columbia Business School Alumni Club’s Sustainable Business Committee called: Making Green from Green: Corporate Environmental Sustainability Programs. It will feature CSR pioneers like Jeffrey Hollender of Seventh Generation. If you are in NYC on March 18th, please stop by! Here’s the info: http://www.cbsacny.org/article.html?aid=824

Have a great day!

]]> By: Amy Hebard http://www.ecoplum.com/blog/2010/02/04/a-little-friday-luv-for-some-corporate-giants/comment-page-1/#comment-468 Amy Hebard Sun, 07 Feb 2010 18:41:46 +0000 http://www.ecoplum.com/blog/?p=415#comment-468 Gia, thanks for mentioning CSRHUB - haven't checked it out, but I will now. I agree with you that there is a lot of good work going on by a number of major companies, and data from Climate Counts and Trucost (source of the Newsweek green rating data) are evidence of that. The challenge for them, I believe, is that most have done a poor job of communicating that progress. In the research we do at Earthsense, we find that barely one in three consumers can even name a green company, and only one in five says companies are doing enough. This is a big hurdle for companies to climb over! I'd be happy to share some of our research with you for your blog, if you'd like -- just let me know. Gia, thanks for mentioning CSRHUB – haven’t checked it out, but I will now. I agree with you that there is a lot of good work going on by a number of major companies, and data from Climate Counts and Trucost (source of the Newsweek green rating data) are evidence of that. The challenge for them, I believe, is that most have done a poor job of communicating that progress. In the research we do at Earthsense, we find that barely one in three consumers can even name a green company, and only one in five says companies are doing enough. This is a big hurdle for companies to climb over! I’d be happy to share some of our research with you for your blog, if you’d like — just let me know.

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