My hope, in writing this blog, is that I will be able to reach all the MIGGs out there. What is a MIGG? It’s me, 5 years ago, it’s most of my friends, it’s a lot of the parents in my kids’ schools, it’s the guy next door, it’s your average everyday person to whom the environment is just not a priority. Let’s say MIGG stands for these sentiments:
M – My actions are just a drop in the bucket!
I – I’ve got bigger issues to deal with right now!
G – Global Warming? – Not in my Lifetime!
G – Greenwashing is everywhere – who can I trust?
At EcoPlum, we try to address these issues. Not surprisingly, many of our fans and followers are true greenies, and I am honored that they find our site interesting. But they already get it – they have been trying to help save the planet for years. Not I.
Don’t get me wrong, I always tried to recycle and I thought I cared about the environment. Maybe some of you remember the television commercial where the Native American sheds a tear over some careless litter (I’m showing my age, aren’t I)? Well that really touched me – as a child I just couldn’t understand why people would choose to litter or pollute. But as I grew older and lived my life – I got used to the conveniences around me. I bought water bottles without even thinking about the consequences, I used detergents full of phosphates, I ate vegetables ridden with pesticides and I took really long car rides alone in my SUV.
About 15 years ago, while visiting a friend in Eugene, Oregon, I noticed a sign in their bathroom: “If it’s yellow, let it mellow….” You know the rest. How gross, I thought – why would I do that? Now, years later, I have read a lot about the dire state of our planet and educated myself about the true scarcity of our natural resources, and I see things in a very different way.
I now realize that every thing I consume and every bit of waste I produce will end up somewhere on our planet – in a landfill, in the ocean, on a beach, in the atmosphere. There is nowhere else for it to go. Seems simple, but again, I didn’t get it. I’m not sure exactly when my “aha” moment was – it could have been when I read a blog by Nigel Savage of Hazon – in which he commented on how incredibly irresponsible it was to buy a bottle of water, use it once, and then throw the bottle away only for it to sit in a landfill for 700 years before it began to decompose. It could have been when I watched “the Story of Stuff.” Or maybe it was just when my son came home from school feeling scared about the effects of global warming in his lifetime.
My point is, I have evolved, and so can others. I don’t mean to sound all evangelical or self righteous. I just know more now than I did then, and have made a choice to change my lifestyle. It’s not easy being green (but that’s the subject of my next post) – but it’s my responsibility. I hope all the MIGGs out there will follow.