I love discovering cool internet tools. The geek in me speaks again. So when I took a moment to check out URTAK.com I was happy I did. One of the many Columbia Business School email lists I subscribe to is made up of CBS entrepreneurs. I had seen some postings by a company called URTAK but never paid much attention. I guess what grabbed my attention this time was the following: “you might like this free collaborative poll – to embed on your site or blog.” Something that is free, collaborative, provides some feedback and insight into consumer attitudes, and has an embeddable widget? It sounded too tempting to blow off.
At EcoPlum, we are always interested in gaining insight into human behavior and attitudes about “going green.” We’ve developed complex surveys and have collected some compelling data. But I must admit it takes quite a bit of effort to obtain the survey responses. The nice thing about URTAK is that it is easy, quick, and gives instantaneous results. I don’t love that the questions are limited to “Yes or No” type questions, but I understand why they started with this format.
So here is my first attempt at using URTAK – which is clearly in beta and needs a lot of usability upgrades, but nonetheless is pretty cool.
Please – answer these questions, add your own, share with your friends, and let’s get some interesting data about eco-attitudes! Thanks!
What is Your Eco Attitude?
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{ 1 comment… read it below or add one }
URTAK? What a terrible name for a website. Sounds like an ancient Egyptian god. But the survey is fun. Hope you get a lot of responses. Does it count if I carry reusable shopping bags but always forget and leave them in the trunk?